The oddity group: looking forward in a digital world.
With 300+ digital specialists at eight locations.
We accompany companies and brands into a digitalized and global world by combining the power of creativity with the intelligence of data and technology. Independent and born with digital in our DNA, we are 300+ specialists at eight locations in Germany, Asia, Serbia and the USA.
As the oddity group's Stuttgart marketing and digitalization specialists for leading technology-driven brands, we are close companions in an age of rapidly changing environments. Our team creates digital-first, user-centric strategies and communication. Combining UX with brand emotion, we advance brands at multiple touchpoints across channels.
We are the oddity group's specialist consumer and channel marketing team in Berlin and Cologne. Working with strong, unique brands, we develop new branding strategies, social stories and channel marketing campaigns in the digital age to forge new paths connecting creation, data and media.
Our creative film production team combines a unique conceptual video approach with the professionality of classical film and profound expertise in contemporary digital channels – from social media to tv to digital OOH and beyond. Using state-of-the-art moving image technology including live action film, CGI, 3D design, motion design and VR, we develop innovative new storytelling formats that express the spirit of our age.visit website
Specializing in e-commerce and marketing in Asia, our team of around 40 colleagues in Taipei & Shanghai supports and guides European brands in strategy as well as the sales and marketing of their products. Our activities cover all of Asia, currently focusing on China, South Korea, and Southeast Asia based out of Taipei and Shanghai.visit website
We have been the digital lead agency for dm-drogerie markt, Germany's best-loved retailer, for more than ten years. In close collaboration with dm’s operations in Germany, Austria and Eastern Europe, 45 creative minds oversee and develop the strategy and e-commerce platforms for dm in these countries, simultaneously handling all other online activities including social media, CRM, digital branding, campaigns and content marketing.
As the oddity group's "customized team" for dm and L'Oréal, we developed this particularly innovative type of agency to fulfill these brands' needs. Data-driven and agile, we think and work across all channels, re-defining the market with new insights and innovative co-marketing concepts.
We are the oddity group's cross-location software development team. With more than 50 developers and consultants working in close collaboration with all oddity units, we are team-players and specialists—in front-end and back-end development. In addition to our multi-faceted projects, we always leave room to develop experimental ideas and concepts, pushing the envelope and exploring the possibilities of digitalization.
By combining user experience (UX) with artificial intelligence (AI) to accelerate the development of people, we initiate change and guide organizations along their path to a digital transformation from within. oddity evolve is the platform for personnel and organizational development in a digital world.visit website
We link brands with retailers and enable them to sell more by working together. Our SaaS solution directs a brand’s customers to online and offline retailers where they can make their purchases. Our international team works in over 75 countries for more than 170 brands with over 4,800 retailers.visit website